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Raja Rajamannar is leading Mastercard’s innovative marketing transformation, including the development of its Priceless experiential platforms and the creation and deployment of cutting-edge marketing-led business models. He continues to evolve the brand’s identity, pioneering Mastercard’s transition to a symbol brand and launching its breakthrough sonic architecture.
Raja serves as President of the World Federation of Advertisers. In 2021, he was listed in the Top 5 of Forbes’ World’s Most Influential CMOs and named Adweek’s Grand Brand Genius. He is among Business Insider’s Top 25 World’s Most Innovative CMOs and was recognized as the Association of National Advertisers Educational Foundation’s Marketer of the Year. He is the author of the Wall Street Journal best-selling book “Quantum Marketing.”
Kimberly Evans PaigeMedia
A seasoned brand marketer and general manager with over 25 years of experience, Kimberly is widely recognized as a leading business executive in the Beverage, Beauty and Media industry due to her proven track record of delivering transformative growth and creating billion-dollar brands.
In late 2019, Kimberly joined Paramount Global as EVP, Chief Marketing Officer, BET Networks. In this role she is responsible for managing and implementing brand marketing and creative strategy across all platforms including BET, BET+ streaming, BET Digital and the highly successful BET
Live Events business.
Before joining BET, Kimberly was the Chief Operating and Brand Officer, Sundial Brands where she partnered with founder and CEO, Richelieu Dennis, to craft the overall strategic direction for future growth across the entire Sundial portfolio and played a leading role in the launch and marketing of the $100M New Voices Fund in support of Women of Color Entrepreneurs.
Prior to transitioning to the Beauty industry, Kimberly worked at The Coca-Cola Company (TCCC) for 16 years in various roles in North America and Global. Her roles included Vice President, Venturing and Emerging Brands (VEB) where she was responsible for leading marketing, innovation and assessing high growth merger and acquisition opportunities of emerging beverage brands. She also led the turnaround and delivery of record growth of the $3.5B Sprite and Flavors portfolio. During her leadership, she relaunched The Coca-Cola Company’s 2nd and 3rd largest global brands and led key marketing partnerships with the NBA, LeBron James, Drake and many others.
Kimberly started her career in Brand Management at Procter & Gamble in Cincinnati, OH. She is actively involved in many professional and social organizations and serves on the Board of Versed Brands, recently recognized as one of the fastest growing clean beauty brands in the industry, and a Trustee at Morehouse School of Medicine.
Stéphane de la Faverie Beauty
Stéphane de la Faverie Global Brand President, Estée Lauder Stéphane de la Faverie is the Global Brand President, Estée Lauder, a position he assumed in July 2016. With a proven track record of building and leading global brands, deep expertise across categories and channels, and a keen understanding of local relevance, Stéphane is the ideal leader to strengthen the Company’s namesake brand for its next stage of growth. Stéphane led Origins and Darphin from 2014, most recently in the role of Global Brand President. During this time, he led Origins’ rapid double-digit growth in China, while simultaneously invigorating the brand’s footprint in heritage markets such as North America through innovative retail capabilities.
Additionally, he has spearheaded Darphin’s trend leadership, ultimately securing the brand’s position as a skin care opinion leader in the fast- growing oil category. Prior to this, Stéphane played a leadership role on the Company’s fragrance portfolio as Senior Vice President, Global General Manager, Aramis and Designer Fragrances. Prior to joining the Estée Lauder Companies, Stéphane served as General Manager, Giorgio Armani USA, a division of L’Oreal Paris, where he successfully launched several men’s and women’s fragrances. During his tenure, he was also responsible for the development of the beauty portfolio throughout North America. Stéphane began his career within the Lancôme Global brand in Paris. He then joined the Travel Retail division as Area Manager for the Luxury Products Group, North America, overseeing the Lancôme, Giorgio Armani, Ralph Lauren and Biotherm beauty brands. Soon after, he was appointed General Manager, Lancôme, Australia and in 2006 joined Lancôme USA as Vice President of Marketing, overseeing both the skin care and fragrance categories.
Stéphane was educated at ESC Bordeaux Business School, where he studied Marketing and Finance. In addition to speaking French, he is also fluent in English and Spanish. Stéphane lives in New York City and has three children.
Sarah SquiersCable Networks
Sarah Squiers is Executive Vice President of Business Development for Univision Communications Inc., the leading Hispanic media company in the U.S.
In this role, Squiers leads business development strategy and oversees the team representing the Company’s multiplatform portfolio, including Univision, the No. 1 Spanish-language network, and UniMás, the fastest-growing broadcast network, to clients and agencies looking to harness the opportunity of the Hispanic consumer, the largest growth segment in the United States.
Squiers works closely with senior leaders throughout the Company to unlock brand equities and create successful, fully integrated and trackable programs for clients. During her twelve plus year career at Univision, Squiers has brought in countless new business accounts across multiple industries, helping them meet their sales goals in culture and in language with Hispanic consumers.
Squiers has decades of broadcasting and advertising sales experience, having served in multiple sales roles in local television stations across the country– from general sales manager, regional sales manager and local sales manager to account executive. Prior to joining Univision in 2008, she served as regional sales manager for the Bay Area’s leading Spanish-language stations KDTV Univision 14 and KFSF UniMás 66.
An alumna of Loras College in Dubuque, IA, Squiers currently serves on their Board of Regents.
Maurice is a dynamic storyteller, award-winning marketer, and proven general manager, developing inspiring and bold vision for multi-billion dollar brands, and translating it into strong financial performance and consumer love.
He joined Target in September 2020, assuming responsibility for all omnichannel traffic-driving activity. Maurice leads a team that develops brand strategy and executes brand marketing activity designed to build consideration and equity, category and promotional marketing that drives demand for Target’s broad assortment, and all paid, owned and earned media activity, built on a $1 billion annual investment.
Maurice currently sits on the Board of Directors of the Ad Council, and the Brandweek Steering Committee for Adweek, the Board of Advisors for ANA’s AIMM, and the Board of Directors of The Ron Clark Academy, a globally recognized center of excellence.
Previously, Maurice served as SVP, Chief Marketing Officer, and then was promoted to EVP, Chief Growth & Experience Officer at Wingstop Restaurants, a publicly traded, $1.5 billion fast growing fast casual concept, with 1,350+ restaurants in 9 countries. Under his leadership, Wingstop saw same-store sales growth exceed Wall Street consensus by more than 2.5X, restaurant transactions increase by 900bps YOY, a statistical growth in brand awareness and equity scores leading to nearly 2MM new guests, and a digital sales mix that outpaced the industry by 3X. As a result, Maurice received national recognition as a 2019 CMO Club Growth Award recipient for outstanding acceleration in the business.
Prior to Wingstop, Maurice had progressive domestic and global brand leadership responsibility at InterContinental Hotels Group (IHG), where he led global brand definition, strategy, and innovation for the four brands of the Holiday Inn Brand Family. Heading up an estate of more than 3,500 hotels, in over 50 markets, and contributing more than 70% of IHG's EBITDA, Maurice drove global marketing communications platforms delivered around the world and across digital channels, as well as food and beverage, service, and hotel design strategies.
For nearly 10 years previous, Maurice was as a “next generation leader” and standout marketer at The Coca-Cola Company, responsible for the Coca-Cola, Sprite, and Coke Zero brands, as well as serving as a General Manager of the company’s Venturing and Emerging Brands business unit. During his tenure, Maurice outpaced internal forecasts to lead Coke Zero past $2 billion in sales, co-authored and executed the turn-around strategy for Sprite, and launched product and digital innovations, such as My Coke Rewards, the largest consumer products loyalty program in the US. He consequentially was honored during this time by AdWeek, The Internationalist, and MediaVest for marketing excellence.
Maurice began his career as a consultant at the Boston Consulting Group, and is a graduate of both the Darden School of Business at University of Virginia, where he received his MBA, and Morehouse College, where he received a BA in Marketing.
Arne Arens has been Chief Executive Officer of Boardriders, Inc., since March 2021. Prior to assuming the CEO role with Boardriders, Mr. Arens led The North Face for several years as their Global President. Before that, Mr. Arens led both the Americas and Europe for The North Face as well. Earlier in his career, Mr. Arens worked with Nike for almost eight years, where he held several commercial and category roles in different countries and at the European HQ. Mr. Arens received his Executive MBA from the Kellogg School of Management at Northwestern University.
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Kelly Campbell serves as President, Peacock and Direct to Consumer, NBCUniversal. In this role, Campbell leads teams responsible for product, technology, marketing, content, operations, and decision sciences and works closely with leadership across NBCUniversal television, film, news, and sports on Peacock live and original programming. She reports to Matt Strauss, Chairman, NBCUniversal Direct-to-Consumer and International.
Campbell previously served as the President of Hulu at The Walt Disney Company. She oversaw Hulu’s streaming business and integrated Hulu into Disney’s broader direct-to-consumer streaming businesses. Prior, Campbell was Hulu's Chief Marketing Officer, leading the brand’s overall marketing across the SVOD and Live TV businesses and driving the strategic vision and voice behind the Hulu brand. Campbell also worked closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand was reflected in every aspect of the Hulu experience.
Earlier in her career, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition, and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Campbell worked in investment banking for JPMorgan Chase. Campbell holds an MBA from Harvard Business school and a Bachelor of Science degree from Vanderbilt University. She resides in Manhattan Beach, CA with her husband and two sons.
Meghan is an experienced marketing professional, who has a track record of driving business growth for both brands and agencies by connecting the right minds to design the right solutions to deliver results. In her current role as the Global Agency Ecosystem lead, Meghan is responsible for unlocking the potential of MDLZ global partnerships across creative, media and production, influencing over $1.3BN in spend.
Stephanie GalloAlcoholic Beverages
Stephanie Gallo is the Chief Marketing Officer for the E. & J. Gallo Winery. The winery, co-founded by Stephanie’s grandfather Ernest and great uncle Julio 84 years ago, is now the largest family-owned winery in the world, exporting wine and spirits to 110 countries. In this role, Stephanie oversees the global management of all E&J Gallo Winery’s brands, including consumer and product insights, new brand development, digital marketing, creative development and agency management, marketing effectiveness, sponsorships, experience marketing, media, and public relations.
Stephanie earned her bachelor’s degree in government and international studies from the University of Notre Dame and obtained an MBA from Northwestern University’s J.L. Kellogg Graduate School of Management. She serves Notre Dame as a Board of Trustee, student mentor, and guest speaker. Stephanie also a Trustee of the Gallo Center for the Arts and the Capital Campaign Chairperson for the Center for Human Services, a local nonprofit that assists youth and families in Stanislaus County.
Stephanie is involved in her community as a regular speaker on women in business, family business and the importance of community giving. She lives in her hometown of Modesto with her husband Chris Tyler and their two children, Amelia and Harrison. As a family they enjoy travelling, skiing and spending time outdoors.
Over the last two decades, Shachar has helped to build and scale global brands, including Meta Reality Labs, Bumble, Snapchat, and Apple.
After graduating from the University of Massachusetts at Amherst, Shachar turned to women’s politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women’s organization, NCJW, the group responsible for Head Start,
Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. She spent six years leading digital and marketing strategy at several media and creative companies in New York, including Digitas, Deep Focus, and StrawberryFrog.
In 2011, Shachar was recruited by Apple Inc. to lead market development strategy for Apple’s digital advertising platform. She left Apple in 2014 to become a Managing Director at a venture and creative capital firm, West, where she ran the company’s portfolio in New York before joining Snap Inc in 2017 to lead Global Brand Marketing. During her time at Snap, she defined the role that marketing plays in driving growth and revenue for the company. At the end of 2020, she joined Bumble as Vice President of Global Marketing, overseeing brand marketing, product marketing, community marketing, brand partnerships, as well as expansion into new markets.
At the end of 2021, she joined Meta’s Reality Labs as Director of Global Integrated Marcom to lead international marketing, creative, media, production and operations. In addition to her professional marketing leadership, she serves as the Chairwomen of the Board of Directors for SAY.org. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley,10-year old twins. She is originally from Israel and immigrated to America in 1985.
Ridhima is a Partner at Andreessen Horowitz where she helps their b2c companies execute on their top strategic priorities and serves as source of innovation for Fortune 1000/Global 2000 C-suite executives across media, sports and hospitality sectors. Prior to a16z, she was an Investor for the Hewlett Foundation; working on a team of 10 to invest the $10 billion endowment. She focused primarily on corporate and structured credit, public equities and real estate investments. Ridhima began her career at Citi and Bank of America in New York. She attended the University of Michigan’s Stephen M. Ross School of Business from 2008 to 2011 and earned a Bachelors of Business Administration degree with honors.
Katie Soo is an award-winning global media and tech marketer with a proven track record for breaking trends, forging new technology partnerships, and launching large-scale, disruptive business models and brands.
In her current role as CMO of KiwiCo, she oversees global marketing across consumer, brand, performance, and campaign strategy. Soo was the former Senior Vice President of Growth Marketing for HBO Max overseeing growth marketing, which included brand, originals, and growth media, subscriber acquisitions, consumer engagement, digital campaigns, social media and audience development, partner marketing, and retention strategies.
Since the launch of HBO Max, Soo helped HBO/HBO Max domestic subscribers grow from 33 million to
44.2 million at the end of first quarter, bringing in more than 11 million subscribers. She launched a fresh approach to editorial marketing by leveraging human curation and on-channel marketing to directly impact media strategy and audience development efforts for HBO Max. Under her leadership, she helped build a core growth engine that enabled end to end consumer marketing, powering subscriber growth through break-through media campaigns, social stunts, and a reimagined editorial experience.
Soo previously served as Head of Marketing at Warner Bros. Digital Networks where she led marketing and digital transformation efforts across the portfolio overseeing growth, creative, audience, PR, and technology initiatives. Before her work at WB, she held senior positions at Fullscreen Media and Hulu. She was also an early hire at Dollar Shave Club, where she built the marketing roadmap to shape the subscription business model for years to come.
Soo is actively involved in startups, serving as an advisor to a handful of companies in health and wellness like Oura and Neuro, as well as dedicates her time to mentor early founders. She has received numerous accolades from Promax, Webbys, Digiday and the Shorty Awards for her work in both creative storytelling and digital products. Most recently she was recognized on Ad Age’s “40 Under 40,” PR Week’s “The Innovation 50” and was named on Goldhouse’s A100 list honoring the most impactful Asians in culture.
She is a West Coast native and sits on the Advisory Board for both Pinterest and California State University Entertainment Alliance. She’s also on the Asia Society’s Board of Trustees and is the Co-Chair of Asia Society Southern California and serves as a member of Vox Media’s Brand Council. When she isn’t working, Soo enjoys spending time with her family and supporting environmental causes.
Stephanie McMahon is Chief Brand Officer of WWE, a publicly-traded (NYSE: WWE) global media company. In this role, she is responsible for WWE’s Brand, Community Relations, and Pop Culture strategy, which includes celebrity integrations and partnerships within the entertainment industry. Stephanie represents the company as its global brand ambassador, and also plays a character who appears regularly on WWE programming. Among her many contributions, Stephanie has been the driving force behind WWE’s women’s evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Prior to being named Chief Brand Officer, Stephanie was Executive Vice President, Creative and was responsible for overseeing the Digital and Creative Departments.
She was also the first woman to lead WWE's Talent Relations, Talent Brand Management and Live Events businesses. She is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and is also a member of the 2015 Eisenhower Fellowship class. Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past three years. She was named a Stuart Scott ENSPIRE Award Honoree at the 2017 ESPN Humanitarian Awards and was selected as part of Sports Business Journal’s 2017 class of “Game Changers: Women in Sports Business.” In 2014, Stephanie and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer. In partnership with The V Foundation and Children’s Hospital of Pittsburgh, Connor’s Cure has raised nearly $3 million to date. She is a member of the Board of Directors for WWE, USO Metropolitan Washington and Children's Hospital of Pittsburgh Foundation. Stephanie received her B.S. from Boston University in Communications and has been named a Distinguished Alumni by the School of Communications. She is a mother of three daughters ages 12, 10 and 8.
Kathryn Kai-ling Frederick joined the Los Angeles Rams as Chief Marketing Officer in summer of 2021. In this role, Frederick leads all areas of marketing and media including brand strategy and experience, creative, game presentation, demand generation, social, digital, performance analytics and content for the team.
Frederick was most recently Chief Marketing Officer at Live Nation Entertainment running a center of excellence in Marketing and Data for all LNE divisions. Under her executive leadership, Live Nation Entertainment connected over 300 million global live event fans to music, theater, and sporting events through robust CRM and digital marketing and data centric programs. Frederick evolved the Ticketmaster Marketing and Product organizations to enrich the fan engagement experience with best-in-class technology platforms and business-critical insights. In her role, she served to bring together data, technology and the magic of live events to acquire, inspire and engage fans.
Prior to Live Nation and Ticketmaster, Frederick held a number of senior roles leading digital and business transformation at brands such as Yahoo!, Modern Luxury Media and Pricegrabber. She is an advisor and investor in a number of early-stage consumer technology companies, and participated in the 2016 White House Summit of the United State of Women.
Frederick was born and raised in Los Angeles. She earned her BA from Bryn Mawr College, her MBA from MIT Sloan School of Management, and her MPA from Harvard Kennedy School. She currently lives in Inglewood with her husband Chris, and her two daughters, Kylie and Charlotte.
A veteran of the action sports industry with more than 30 years of leadership across marketing, sales and product, Doug Palladini serves as the Global Brand President of Vans. In this role, Palladini oversees the strategic direction of Vans’ more than $4 billion global business, while enabling the regional teams to develop and deliver local strategies to drive continued worldwide growth. Prior to stepping into his current role in 2016, he also served as the general manager of the Americas region and the vice president of global marketing. Since joining Vans in 2004, Palladini has played an integral role in Vans’ transformation into a global icon of creative expression in youth culture, becoming the largest action sports footwear and apparel brand on the planet, available in more than 97 countries.
Craig Brommers has led global marketing for the most iconic brands in retail - Gap, Abercrombie & Fitch, and Calvin Klein. In 2020 he joined denim leader American Eagle as the
new CMO. The youth culture brand has recently partnered with Gen Z favorites such as Addison Rae, Chase Stokes, and Madison Bailey on innovative, digitally-led campaigns.
Helen VaidHolding Company
Combining a decades-long career in customer-centric leadership roles and a unique perspective from growing businesses in both the digital and physical space, Helen’s insights and instincts will help lead Foundry to become the destination for winning omni-digital brands. She has previously held the title of Chief Global Customer Officer of Pizza Hut and Vice President, Digital Store Operations & Experience at Walmart. She has defined and redefined digital and tech strategies in a perpetually-changing consumer landscape.
Helen calls Dallas home, where she enjoys spending time with her husband and 2 kids. Both she and her husband are trying to keep up in squash and horse riding with their kids as they enjoy doing that together. When not out and about with her kids she is found very happy with her books.
Detavio Samuels serves as CEO of REVOLT, America’s fastest growing Black-owned media company.
Detavio sits at the intersection of culture and content and is one of corporate America's youngest and most accomplished senior executives. With his unique background as a millennial with over a decade of executive experience, he has helped a decorated roster of top global companies like Walmart, McDonalds, AT&T, Chrysler, the NBA and Johnson & Johnson build impactful brands with deeper connections to their consumers.
In March 2021, Detavio was appointed CEO of REVOLT, the nation's leading creator and distributor of Hip Hop and Black culture content founded by Sean “Diddy” Combs. Under his leadership, REVOLT aspires to shift the narrative around Black people globally by building the world’s largest and most powerful ecosystem for Black storytelling.
Tasked with managing a growing bi-coastal team and spearheading the daily operations of the company, Samuels is focused on rapid growth and digital expansion to further position REVOLT as the preeminent driver of global culture. Samuels is dedicated to helping Millennials and Gen-Z better understand the shifting world and ignite change by using Hip-Hop as a lens to explore the Black experience globally.
Samuels has been recognized for his work as a marketing executive, receiving several honors including being named a Trailblazer in Media by 100 Black Men of NY, Network Journal 40 Under 40, MAAX Media Executive of the Year, and the 2017 Trailblazer Award from the National Urban League. In addition to his notable work within creative industries, Samuels is also an Amazon best-selling author.
Samuels received his B.A. from Duke University, along with an MBA and Master's degree from Stanford University all by the age of 25. Samuels remains poised to redesign the modern media landscape and empower creators by building innovative platforms aimed at advancing Black culture.
Chris Brandt is the Chief Marketing Officer for Chipotle where he is responsible for all aspects of marketing, including media, digital/social, and menu innovation. He is focused on transforming Chipotle into a purpose driven lifestyle brand and making the brand more visible, more engaging, more accessible, and more culturally relevant with consumers.
Prior to Chipotle, Chris was the EVP and Chief Brand Officer (CBO) for Bloomin’ Brands where he was responsible for all Marketing activities across Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's. Prior to joining Bloomin', Chris was the CBO for Taco Bell, where he launched Live Mas, Doritos Locos Tacos, Breakfast, and the Mobile App. Prior to Taco Bell, Chris was VP of Marketing for Odwalla and also spent eight years working at General Mills on brands including Yoplait, Nature Valley, and Cereals. Chris has a BA from UCSD and an MBA from UCLA.
Andrea PerezSporting Goods
Andrea Perez is the Global Vice-President and General Manager for Brand Jordan Women’s Division at Nike. A specialist in bringing and scaling new ideas for consumers and connecting sport, culture and innovation, Andrea has led the successful Jordan Women’s line since its inception. During her 18 year tenure at Nike, Andrea has received multiple recognitions including making the list of Most Powerful Women in Sports by Adweek in 2020 and 2021. Andrea currently serves as a Chair of the Governance committee for the Women’s Sport Foundation and is in the Board of Directors of Hims and Hers, a health innovation company headquartered in San Francisco.